BrokerPro Announces GeoLocation Launch

GeoLocation by BrokerPro will help drive carrier loyalty, broker efficiency, and customer trust.

BrokerPro Announces GeoLocation Launch

Decatur, Alabama – Apr 15, 2024 | Today, Infinity Software Solutions, a leading provider of transportation management solutions for 3PLs, Freight Brokers, and Shippers, announces that the newest major feature for BrokerPro , its flagship product, is now available.

Speaking about the release, Josh Asbury, COO of Infinity Software Solutions , said, “Having seen millions of loads built by thousands of brokers in our 25 years of existence, we asked “how can we make the process of planning routes, creating loads, and providing visibility to routes better?” Different systems provide pieces of the capabilities, and the TMS is uniquely positioned in the broker technology stack to make this a ridiculously easy and intuitive process for brokers.”

With the vast amount of load data available inside the TMS — whether natively or through customers’ integrated technology stacks — BrokerPro is uniquely positioned to make the process of load management effortless and intelligent.

“GeoLocation for BrokerPro” was built as the foundation for the future of our TMS load creation and route planning. Phase 1 of GeoLocation provides 2 core capabilities:

  • Interactive Load Maps
  • Intuitive Route Planning

Interactive Load Maps

my image Interactive Load Maps is a searchable interface that allows for seamless load tracking and load visibility – all from within the BrokerPro Transportation Management System. Based on a load’s route, brokers can identify carriers who are nearby and can solicit bids directly from the carrier. Interactive Load Maps also has integrated weather conditions that will be able to proactively send brokers and shippers notifications about potential deliveries that may be impacted to unfavorable conditions.

All of this information can be tracked directly on the load in the TMS – allowing for greater auditing and reporting. Over time, the system will become more intelligent and let the agent know things like which carriers handle different routes most efficiently, and which days lanes tend to have more favorable fuel expenses.


Intuitive Route Planner

my image Our Intuitive Route Planner assists agents in simplifying the complexities of multi-drop load planning. Equipping agents with the capability to effortlessly map out routes. This feature also enables the preservation of route plans in PDF format and allows agents to create loads with the route plan attached.

The integrated mileage Cost Calculator enables efficient and accurate load cost calculations so that agents will be able to assess their margins as each load is built and planned.


Jonathan Johnson , owner of First Choice Transportation , said, “The recent addition of GeoLocation has taken our customer service to the next level. The ability to see when trucks are early, late or on time using the Active Load Map has allowed us to save time and headaches by giving better advance notice to our shippers and receivers. They love it. This has also increased efficiency for our carriers since we can give notice for shippers and receivers to be ready for drivers, getting them loaded and unloaded in a timely manner which has decreased turnaround times so they can get to their next load quickly. New features like Route Planner and Mileage Calculator have made internal operations more efficient by allowing us to quickly produce reports vital to our daily workload.”

Josh Asbury added, “With the platform now in place, we are poised to begin ingesting route-specific data from multiple data sources – providing a more intelligent and cohesive process for the freight broker. Things like real-time traffic conditions and fuel rates coupled with information obtained from integration partners like Truckstop, MyCarrierPortal , PCMiler , and TruckStop can now be used to make information about the load more detailed and actionable – ensuring our customers are able to make the right decisions and are better able to serve their customers and carriers.”

To see how GeoLocation by BrokerPro will help drive carrier loyalty, broker efficiency, and customer trust, schedule a comprehensive demo of this new exciting new feature by contacting us at support@BrokerPro.com or via the form on our website .

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About Infinity Software Solutions

Infinity Software Solutions, Inc. has helped the freight industry’s leading brokers, shippers, and 3PLs to revolutionize their businesses since 1999. Our industry-leading TMS, BrokerPro , is the tool of choice for transportation intermediaries who want to revolutionize their businesses without breaking the bank. Our intuitive, scalable, and affordable solutions help companies of all sizes deliver exceptional results for their customers.


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